We start with awareness, reaching even the least engaged among us. Information must first open eyes that were previously (comfortably) closed.  In order to engage the widest audience possible, PorterWorks commits both its research and media production resources to provide awareness which in turn will lead to a desire to learn more and to share what has been come to one’s awareness.

How do we create awareness? Quick presentations–live and online–can capture a person’s attention and motivate that person to find out more. Here are some examples: