The Advantages of Being a Green Lending Specialist

For future-conscious lending professionals, a commitment to understanding and implementing green building and development practices is essential to being a part of the next wave of economic growth. You must be able to communicate, collaborate and innovate with other green professionals and consumers, who will demand a higher green competency from their banking and lending institutions. When you review these benefits, it’s easy to see why you should obtain your GLS Certification:

§ As a GLS, you have access to a national network of thousands of green-certified professionals such as builders, remodelers, real estate agents, architects as well as to the exploding group of eco-savvy consumers.
§ Your certification and in-depth education gives you credibility when dealing with these groups.
§ You’ll enjoy the benefits of offering additional mortgage products at higher loan amounts, thereby increasing your profits.
§ This highly visible designation will raise your image in the community and improve your brand awareness, thereby setting you apart from the pack—ultimately resulting in increased referral business with less competition and a deeper base loyal of customers.
§ With a GLS designation and targeting this emerging group of buyers, your business will grow with confidence due to “future-proofing” of your business model.
§ You’ll have access the GLS network of trainers and coaching professionals. Take advantage of industry networking opportunities with other GLS designees, nationwide.
§ You will have an arsenal of tools to increase your ability to brand yourself and your business as members of the GLS professional network. A members’ only area of the Green Lending Specialist web page will offer you articles, press releases, the GLS logo, teaching tips and slides for your own presentations, FAQs, flyer and brochure templates customized to different audiences.
§ Finally, you can take pride knowing you are an active part of the solution and making a difference as a green-educated professional!