Accentuate the Positive; Eliminate the Negative

How's your "green" business growing?  Are making an effort to actively include green practices into your daily work and home life?  That means not only looking for ways to market yourself as green but also looking for ways to rethink old habits that don't support your new green personality.  In his article posted in Environmental Leader (www.environmentalleader.com) Dr. Gregory Unruh, Director, Lincoln Center for Ethics in Global Management, Thunderbird School of Global Management discusses "Sustainable Product Strategies for Going Green," but his suggestions can also apply to "services" as well as "products."  One problem many companies--and professionals--face is while playing up their existing greenness they bring attention to those aspects of their business that aren't so green.  His advice? Take a lesson from "the crooner" himself:   "Accentuating the green attributes of some products inevitably prompts comparison with the other offerings in your product line. A large discrepancy in environmental performance of your products can lead activists to decry even credible sustainability advances as “greenwashing.” As the old Crosby song says, while you “accentuate the positive” of your greener products [or services] you also have to actively “eliminate the negative” environmental impacts of the overall company if you want to be seen as credible on sustainability issues."  Read the whole article at:  (http://www.environmentalleader.com/2010/06/21/sustainable-product-strategies-for-going-green/)